Marketing 101 for small businesses

Venturing into entrepreneurship requires a profound understanding of marketing. Whether you're an artisan crafting unique handbags, a culinary genius creating home-based masalas, or a manufacturer of essential nuts and bolts, knowing how to market your creations is crucial.

  • All Level
  • Last updated 15-May-2025

Course description

In entrepreneurship, mastering marketing is essential for success. This course offers a comprehensive guidance on various aspects of marketing, from understanding target groups to creating a compelling brand, from understanding different channels to crafting compelling strategies, from analysing campaign success to case studies, tools & resources. Get insights into building recognizable brands and navigating the intricacies of digital storytelling. Focus on aligning marketing strategies with business goals that resonate with target audiences. Learn from practical examples in the retail space to drive optimal results in competitive market landscapes.

Curriculum

What is marketing?

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What are target groups?

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Media plan and execution

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Measuring results and analysis

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How to make a marketing strategy?

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This course includes
  • Lectures
  • Duration
  • Skills All Level
  • Language
  • Certificate

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