Instagram marketing guide for small business

Having a business account on Instagram is essential. In fact, not having one can be a major red flag for your customers. This tutorial will help you quickly get started with creating and optimizing your Instagram business account. Creating a business account also enables you to unlock valuable tools, including enhanced analytics, metrics, and data insights. 

  • All Level
  • Last updated 15-May-2025

Course description

One of the most important marketing channels for a start-up or a small business today is Instagram. Having a business account on Instagram not only helps you reach newer customers but also drives engagement with your existing customers while building trust amongst potential customers. Whether you are looking to start your business account on Instagram or you are looking for ideas to increase the reach or engagement of your existing account, you are in the right place. We have put together this comprehensive guide to enable you to harness the full potential of your Instagram handle for success.

In this course, we will guide you through the fundamentals of leveraging Instagram for business, covering everything from navigating the different features of the platform to strategic content planning and utilizing Instagram's analytical tools to achieve measurable success. Apart from the theory, we will also share practical tips & ideas, case studies, industry trends and best practices that will set you up to build a thriving online presence.

Post the course, get access to free templates and handbooks along with 50+ Instagram story ideas & reel ideas that you can start using immediately to grow your business account on Instagram.Take this free course and get the know-how and tools to confidently navigate Instagram, engage your audience, and propel your small business to new heights in today's digital landscape.

Curriculum

creating an instagram business account

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Different kinds of instagram posts & how to best use these

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Everything you need to knoe about instagram stories

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Best practices to promote your website on Instagram

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Using Instagram analytics for your business

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Planning your social media content calendar effectively

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This course includes
  • Lectures
  • Duration
  • Skills All Level
  • Language
  • Certificate

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